highlighting the limitations of traditional metrics

Link Shorteners from FB and Google

Metrics on December 15th, 2009 No Comments

Responding to the growing popularity of link shorteners (services which compress long links into short, coded links), Facebook, Google and Bit.ly. all announced new products yesterday. Google and Facebook are launching their own link shorteners, while Bit.ly is enhancing their market leading service. Beyond the excitement of these new developments, none of the new services […]

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multi-framework applications

Sinatra as a Web Service Server

Development on August 9th, 2009 No Comments

Recently we launched an internal project called Giv.to.  Giv.to is a URL shortener with a few additional tricks.  To support all the features we wanted to provide our uses, we decided to go with a full Ruby on Rails application.  We were worried about expensive scaling with Rails, if the service ever really caught on. […]

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