highlighting the limitations of traditional metrics

Link Shorteners from FB and Google

Metrics on December 15th, 2009 No Comments

Responding to the growing popularity of link shorteners (services which compress long links into short, coded links), Facebook, Google and Bit.ly. all announced new products yesterday. Google and Facebook are launching their own link shorteners, while Bit.ly is enhancing their market leading service. Beyond the excitement of these new developments, none of the new services […]

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